{"id":1782,"date":"2021-11-02T01:52:57","date_gmt":"2021-11-01T16:52:57","guid":{"rendered":"https:\/\/apollo11.co.jp\/data-driven-marketing\/?p=1782"},"modified":"2021-11-02T01:55:13","modified_gmt":"2021-11-01T16:55:13","slug":"churn","status":"publish","type":"post","link":"https:\/\/apollo11.co.jp\/data-driven-marketing\/churn\/","title":{"rendered":"\u3010\u8ca1\u52d9\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u52d5\u304f\u3011\u30b5\u30d6\u30b9\u30af\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u30c1\u30e3\u30fc\u30f3\u7387\u3067LTV\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u9069\u5207\u306a\u6295\u8cc7\u984d\u3082\u5909\u308f\u308b"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-1799 size-full\" src=\"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-content\/uploads\/2021\/11\/AdobeStock_298817415.jpeg\" alt=\"\" width=\"700\" height=\"374\" srcset=\"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-content\/uploads\/2021\/11\/AdobeStock_298817415.jpeg 700w, https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-content\/uploads\/2021\/11\/AdobeStock_298817415-300x160.jpeg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u30c1\u30e3\u30fc\u30f3\u7387\u3068\u3044\u3046\u8a00\u8449\u3092\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\uff1f\u30b5\u30d6\u30b9\u30af\u30d3\u30b8\u30cd\u30b9\u3092\u3084\u3063\u3066\u3044\u308b\u53c8\u306f\u3053\u308c\u304b\u3089\u59cb\u3081\u308b\u65b9\u3067\u3001\u3053\u306e\u8a00\u8449\u3092\u77e5\u3089\u306a\u3051\u308c\u3070\u662f\u975e\u6291\u3048\u3066\u9802\u304d\u305f\u3044\u5185\u5bb9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30c1\u30e3\u30fc\u30f3\u7387\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3082\u89e3\u8aac<\/h2>\n<p>\u30b5\u30fc\u30d3\u30b9\u306e\u89e3\u7d04\u7387\u306e\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u30704\u67081\u65e5\u306b300\u793e\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30014\u6708\u672b\u306b270\u793e\u306b\u306a\u3063\u3066\u3044\u308c\u3070\u30c1\u30e3\u30fc\u30f3\u7387\u306f10%\u3067\u3059\u3002\u203b300\u306e\u4e2d\u306b\u306f4\u6708\u306b\u65b0\u898f\u3067\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u542b\u307f\u307e\u305b\u3093\u3002<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\u30c1\u30e3\u30fc\u30f3\u7387\u3000\uff1d\u300030\u89e3\u7d04\uff0f300\u793e\u3000\uff1d\u300010%<\/strong><\/span>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>3\u301c7%\u7a0b\u5ea6\u304c\u76ee\u5b89\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001<\/p>\n<ul>\n<li>BtoC\u306a\u30897.5%\u7a0b\u5ea6<\/li>\n<li>BtoB\u306a\u30896.3%\u7a0b\u5ea6<\/li>\n<\/ul>\n<p>\u304c\u5e73\u5747\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5206\u91ce\u3067\u5727\u5012\u7684\u306a\u6210\u679c\u3092\u53ce\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u4ee5\u524d\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u8a18\u4e8b\u3067\u3082\u7d39\u4ecb\u3057\u305fSANSAN\u3067\u3059\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"N9qQkzn9dp\"><p><a href=\"https:\/\/apollo11.co.jp\/data-driven-marketing\/upselling\/\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u4e8b\u4f8b\u304b\u3089\u5b66\u3076<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u4e8b\u4f8b\u304b\u3089\u5b66\u3076&#8221; &#8212; \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6559\u79d1\u66f8\" src=\"https:\/\/apollo11.co.jp\/data-driven-marketing\/upselling\/embed\/#?secret=N9qQkzn9dp\" data-secret=\"N9qQkzn9dp\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u76f4\u8fd1\u306e\u6c7a\u7b97\u8cc7\u6599\u3067\u306f\u3001\u30c1\u30e3\u30fc\u30f3\u73871%\u3092\u5207\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c<strong>\u305d\u3046\u306f\u8a00\u3063\u3066\u3082\u30011\u301c2%\u306e\u5dee\u306a\u3093\u3066\u8aa4\u5dee\u3067\u3057\u3087\uff1f<\/strong>\u300d\u3068\u601d\u308f\u308c\u305f\u65b9\u306f<span style=\"text-decoration: underline;\"><strong>\u662f\u975e\u8003\u3048\u3092\u6539\u3081\u3066\u304f\u3060\u3055\u3044<\/strong><\/span>\u3002\u30b5\u30d6\u30b9\u30af\u30e2\u30c7\u30eb\u3092\u884c\u3046\u4e0a\u3067\u3053\u306e\u91cd\u8981\u6027\u3092\u7406\u89e3\u3067\u304d\u306a\u3051\u308c\u3070\u4e8b\u696d\u306f\u7d76\u5bfe\u306b\u4e0a\u624b\u304f\u3044\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f55\u6545\u306a\u3089\u3070<strong>\u30c1\u30e3\u30fc\u30f3\u7387\u306fLTV\u3068\u5207\u3063\u3066\u3082\u5207\u308c\u306a\u3044\u95a2\u4fc2<\/strong>\u3067\u3042\u308a\u3001<strong>LTV\u306f\u4e8b\u696d\u6295\u8cc7\u30fb\u6226\u7565\u30fb\u8ca1\u52d9\u3068\u5927\u3044\u306b\u95a2\u308f\u308a\u304c\u3042\u308b<\/strong>\u70ba\u3067\u3059\u3002<\/p>\n<h2>LTV\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3082\u89e3\u8aac<\/h2>\n<p>LTV\u3068\u306f\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306e\u7565\u3067\u3001\u9867\u5ba2\u304c\u751f\u6daf\u306b\u6e21\u3063\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u7c97\u5229\u984d\u306e\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002LTV\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u304c\u3001\u4ee3\u8868\u7684\u306a2\u3064\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>LTV\u3000\uff1d\u3000\u9867\u5ba2\u306e\u5e73\u5747\u5358\u4fa1\u3000\u00d7\u3000\u7c97\u5229\u7387\u3000\u00d7\u3000\u5e73\u5747\u7d99\u7d9a\u671f\u9593<\/strong><\/span><\/p>\n<p>\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u306f\u300c1\uff0f\u30c1\u30e3\u30fc\u30f3\u7387\u300d\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u5148\u306e\u4f8b\u3067<\/p>\n<ul>\n<li>\u5e73\u5747\u5358\u4fa1\u304c50,000\u5186<\/li>\n<li>\u7c97\u5229\u738780%<\/li>\n<\/ul>\n<p>\u3067\u3042\u308c\u3070\u30c1\u30e3\u30fc\u30f3\u7387\u306f10%\u3068\u306a\u308aLTV\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u306b\u3088\u3063\u306640,000\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>LTV\u3000\uff1d\u300050,000\u5186\u3000\u00d7\u300080%\u3000\u00d7\u3000\uff081\uff0f\u30c1\u30e3\u30fc\u30f3\u738710%\uff09\u3000\uff1d\u3000400,000\u5186<\/strong><\/span><\/p>\n<h2>\u8ca1\u52d9\u7684\u306b\u8a00\u3046\u3068<\/h2>\n<ul>\n<li>\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306f\u4e00\u65e6\u5ea6\u5ea6\u5916\u8996\uff08\u56de\u53ce\u671f\u9593\u306f\u7f6e\u3044\u3066\u304a\u304f\uff09<\/li>\n<li>\u3053\u306e\u5546\u54c1\u3067\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3068\u3044\u3046\u524d\u63d0\u3067\u8003\u3048\u308b\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\u306a\u3069\u306f\u8003\u616e\u3057\u306a\u3044\uff09<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e\u6761\u4ef6\u304c\u5408\u3063\u305f\u5834\u5408\u3001\u8ca1\u52d9\u7684\u306b\u8a00\u3046\u3068400,000\u5186\u306eLTV\u3092\u5f97\u308b\u306b\u3042\u305f\u3063\u3066\u3001400,000\u5186\u4ee5\u4e0b\u306e\u6295\u8cc7\u306b\u3088\u3063\u3066\u5b9f\u73fe\u304c\u51fa\u6765\u308c\u3070\u4e00\u5fdcOK\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30c1\u30e3\u30fc\u30f3\u7387\u5225\u306eLTV<\/h3>\n<p>\u3067\u306f\u30c1\u30e3\u30fc\u30f3\u7387\u3092\u5909\u3048\u3066LTV\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>LTV\u3000\uff1d\u300050,000\u5186\u3000\u00d7\u300080%\u3000\u00d7\u3000\uff081\uff0f\u30c1\u30e3\u30fc\u30f3\u73875%\uff09\u3000\uff1d\u3000800,000\u5186<\/li>\n<li>LTV\u3000\uff1d\u300050,000\u5186\u3000\u00d7\u300080%\u3000\u00d7\u3000\uff081\uff0f\u30c1\u30e3\u30fc\u30f3\u73872%\uff09\u3000\uff1d\u30002,000,000\u5186<\/li>\n<li>LTV\u3000\uff1d\u300050,000\u5186\u3000\u00d7\u300080%\u3000\u00d7\u3000\uff081\uff0f\u30c1\u30e3\u30fc\u30f3\u73871%\uff09\u3000\uff1d\u30004,000,000\u5186<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>\u30c1\u30e3\u30fc\u30f3\u7387\u304c2\u500d\u306b\u306a\u308b\u3068LTV\u30822\u500d\u306b\u306a\u3063\u3066\u3044\u307e\u3059<\/strong><\/span>\u3002\u30c1\u30e3\u30fc\u30f3\u73871%\u30682%\u3067\u306f\u3001<strong>\u8ca1\u52d9\u7684\u306b\u306f\u5168\u304f\u9055\u3046\u4e8b\u696d<\/strong>\u3060\u3068\u8a00\u3048\u307e\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u7387\u304c\u4f4e\u3051\u308c\u3070\u4f4e\u3044\u307b\u3069\u3001\u30a4\u30b1\u30a4\u30b1\u30c9\u30f3\u30c9\u30f3\u3067\u6295\u8cc7\u304c\u51fa\u6765\u308b\u304b\u3089\u3067\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u7387\u304c\u60aa\u3044\u5834\u5408\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u4ee5\u4e0b\u306e\u69d8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>LTV\u3000\uff1d\u300050,000\u5186\u3000\u00d7\u300080%\u3000\u00d7\u3000\uff081\uff0f\u30c1\u30e3\u30fc\u30f3\u738720%\uff09\u3000\uff1d\u3000200,000\u5186<\/li>\n<\/ul>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u30c1\u30e3\u30fc\u30f3\u7387\u3092\u4e0b\u3052\u307e\u3057\u3087\u3046\u3068\u3044\u3046\u3053\u3068\u3068\u3001\u3082\u3046\u4e00\u3064\u91cd\u8981\u306a\u306e\u306f\u3001<span style=\"text-decoration: underline;\"><strong>\u30c1\u30e3\u30fc\u30f3\u7387\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3057\u307e\u3057\u3087\u3046<\/strong><\/span>\u3002\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3042\u308b\u6642\u306b\u8a08\u6e2c\u3057\u305f\u30c1\u30e3\u30fc\u30f3\u7387\u306f\u30011\u30f6\u6708\u5f8c\u306b\u306f\u60aa\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5f53\u6642\u306eLTV\u3092\u30d9\u30fc\u30b9\u306b\u3001\u8ca1\u52d9\u6226\u7565\u3092\u7acb\u3066\u6295\u8cc7\u3092\u5b9f\u884c\u3057\u3001\u6c17\u3065\u3044\u305f\u3089\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5168\u304f\u5408\u308f\u306a\u304f\u306a\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u306f\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u6708\u984d\u8ab2\u91d1\u306e\u30b5\u30d6\u30b9\u30af\u30e2\u30c7\u30eb\u3092\u5b9f\u884c\u3059\u308b\u65b9\u306b\u306f\u3001\u30c1\u30e3\u30fc\u30f3\u7387\u306e\u8a08\u6e2c\u3092\u30aa\u30b9\u30b9\u30e1\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c1\u30e3\u30fc\u30f3\u7387\u3068\u3044\u3046\u8a00\u8449\u3092\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\uff1f\u30b5\u30d6\u30b9\u30af\u30d3\u30b8\u30cd\u30b9\u3092\u3084&#8230; <a href=\"https:\/\/apollo11.co.jp\/data-driven-marketing\/churn\/\">\u7d9a\u304d\u3092\u898b\u308b<\/a><\/p>\n","protected":false},"author":1,"featured_media":1799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/posts\/1782"}],"collection":[{"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/comments?post=1782"}],"version-history":[{"count":17,"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/posts\/1782\/revisions"}],"predecessor-version":[{"id":1800,"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/posts\/1782\/revisions\/1800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/media\/1799"}],"wp:attachment":[{"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/media?parent=1782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/categories?post=1782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-json\/wp\/v2\/tags?post=1782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}