{"id":1979,"date":"2022-04-07T17:56:04","date_gmt":"2022-04-07T08:56:04","guid":{"rendered":"https:\/\/apollo11.co.jp\/data-driven-marketing\/?p=1979"},"modified":"2022-04-07T17:56:04","modified_gmt":"2022-04-07T08:56:04","slug":"pdca","status":"publish","type":"post","link":"https:\/\/apollo11.co.jp\/data-driven-marketing\/pdca\/","title":{"rendered":"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\uff01PDCA\u306e\u91cd\u8981\u6027"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1988\" src=\"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-content\/uploads\/2022\/04\/1066462_m-e1649320800139.jpg\" alt=\"\" width=\"750\" height=\"563\" \/>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306f\u3001TVCM\u3084\u96d1\u8a8c\u3068\u6bd4\u3079\u3066\u5b89\u4fa1\u3067\u591a\u304f\u306e\u4eba\u306b\u76ee\u306b\u3064\u304d\u3084\u3059\u3044\u305f\u3081\u3001\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u5229\u7528\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u5229\u7528\u65b9\u6cd5\u304c\u308f\u304b\u3063\u3066\u3057\u307e\u3048\u3070\u8ab0\u3067\u3082\u51fa\u7a3f\u304c\u53ef\u80fd\u3067\u3059\u304c\u3001\u5e83\u544a\u8cbb\u306b\u898b\u5408\u3063\u305f\u6210\u679c\u304c\u51fa\u308b\u304b\u306f\u5225\u3067\u3059\u3002\u307b\u304b\u306e\u5e83\u544a\u3088\u308a\u3082\u5b89\u4fa1\u3068\u306f\u8a00\u3048\u3001\u63cf\u3044\u3066\u3044\u305f\u6210\u679c\u304c\u51fa\u306a\u3044\u307e\u307e\u3067\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u3082\u5927\u4e8b\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u306e\u306f\u3001PDCA\u3092\u7406\u89e3\u3057\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2>\u5e83\u544a\u696d\u754c\u306e\u52d5\u5411<\/h2>\n<p>\u5c11\u3057\u5e83\u544a\u696d\u754c\u306e\u304a\u8a71\u3092\u3057\u3066\u304a\u304d\u307e\u3059\u3002\u5e83\u544a\u3068\u8a00\u3048\u3070\u3001TV\u3084\u65b0\u805e\u30fb\u96d1\u8a8c\u3092\u601d\u3044\u6d6e\u304b\u3079\u308b\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u5b9f\u969b\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u5e83\u544a\u304c\u51fa\u5411\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u7d4c\u7523\u7701\u306e\u696d\u614b\u52d5\u5411\u306e\u8cc7\u6599\u3092\u3082\u3068\u306b\u30b0\u30e9\u30d5\u5316\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_1980\" style=\"width: 747px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-1980\" loading=\"lazy\" class=\"wp-image-1980 size-full\" src=\"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-content\/uploads\/2022\/04\/23d9391526738ba2d6eeab9181b7fc94.png\" alt=\"\" width=\"737\" height=\"455\" srcset=\"https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-content\/uploads\/2022\/04\/23d9391526738ba2d6eeab9181b7fc94.png 737w, https:\/\/apollo11.co.jp\/data-driven-marketing\/wp-content\/uploads\/2022\/04\/23d9391526738ba2d6eeab9181b7fc94-300x185.png 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><p id=\"caption-attachment-1980\" class=\"wp-caption-text\">\u8cc7\u6599\u53c2\u7167\u5143\uff1a<a href=\"https:\/\/www.meti.go.jp\/statistics\/tyo\/tokusabido\/result-2.html\">\u7d4c\u6e08\u7523\u696d\u7701 \u7279\u5b9a\u30b5\u30fc\u30d3\u30b9\u7523\u696d\u52d5\u614b\u7d71\u8a08\u8abf\u67fb\u306e\u7d50\u679c<\/a>\u3000\u5358\u4f4d\uff1a\u767e\u4e07\u5186<\/p><\/div>\n<p>2020\u5e74\u306f\u30b3\u30ed\u30ca\u798d1\u5e74\u76ee\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u58f2\u4e0a\u306f\u524d\u5e74\u3068\u307b\u307c\u5909\u308f\u308a\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u30012021\u5e74\u306f\u524d\u5e74\u3092\u4e0a\u56de\u308b\u58f2\u4e0a\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u5168\u4f53\u3067\u307b\u307c\u6a2a\u3070\u3044\u3068\u306a\u3063\u3066\u3044\u305f\u58f2\u4e0a\u306e\u4e2d\u3067\u3082\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u304a\u3044\u3066\u306f\u4f38\u3073\u7d9a\u3051\u3066\u3044\u308b\u306e\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u58f2\u4e0a\u304c\u30b3\u30ed\u30ca\u306e\u5f71\u97ff\u3092\u53d7\u3051\u305a\u306b\u4f38\u3073\u3066\u3044\u308b\u7406\u7531\u306f\u300c\u591a\u304f\u306e\u4eba\u304c\u898b\u3066\u3044\u308b\u300d\u300c\u5e83\u544a\u8cbb\u304c\u5b89\u3044\u300d\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002CM\u3084\u65b0\u805e\u3068\u6bd4\u3079\u3066\u3001<span style=\"text-decoration: underline;\"><strong>\u30ec\u30b9\u30dd\u30f3\u30b9\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u63b2\u8f09\u6642\u9593\u3084\u5730\u57df\u3001\u5e74\u4ee3\u306a\u3069\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u7d5e\u308a\u3084\u3059\u304f\u7d30\u304b\u3044\u8a2d\u5b9a\u304c\u3067\u304d\u308b<\/strong><\/span>\u305f\u3081\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3067\u306f\u51fa\u3057\u305f\u5e83\u544a\u306e\u4f55\u304c\u60aa\u304b\u3063\u305f\u306e\u304b\u3001\u3069\u3053\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u304b\u3092\u5206\u6790\u3057\u3084\u3059\u3044\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u53d6\u308a\u7d44\u307f\u3084\u3059\u3044\u3068\u611f\u3058\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<h2>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306ePDCA<\/h2>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u826f\u3055\u306f\u3001\u51fa\u3057\u305f\u5e83\u544a\u306e\u5206\u6790\u304c\u7d30\u304b\u304f\u3067\u304d\u308b\u70b9\u3067\u3059\u3002\u5e83\u544a\u3092\u3057\u305f\u304b\u3089\u300c\u58f2\u308c\u305f\u300d\u300c\u58f2\u308c\u306a\u304b\u3063\u305f\u300d\u3067\u306f\u306a\u304f\u3001\u4f55\u304c\u304a\u5ba2\u69d8\u306b\u97ff\u3044\u3066\u3069\u3046\u3044\u3063\u305f\u8981\u7d20\u304c\u30c0\u30e1\u3060\u3063\u305f\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u77e5\u308b\u3053\u3068\u3067\u6b21\u306e\u5e83\u544a\u306b\u6d3b\u304b\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3088\u304f\u8a00\u308f\u308c\u308b\u306e\u304cPDCA\u3067\u3059\u3002PDCA\u306fplan-do-check-act \u306e\u7565\u3002\u751f\u7523\u6280\u8853\u306b\u304a\u3044\u3066\u54c1\u8cea\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u7d99\u7d9a\u7684\u306a\u6539\u5584\u624b\u6cd5\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002Plan\uff08\u8a08\u753b\uff09\u3001 Do\uff08\u5b9f\u884c\uff09\u3001 Check\uff08\u8a55\u4fa1\uff09\u3001Action\uff08\u6539\u5584\uff09\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u696d\u52d9\u3092\u6539\u5584\u3059\u308b\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306ePDCA\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n<h3>Plan\uff08\u8a08\u753b\uff09<\/h3>\n<p>\u5e83\u544a\u904b\u7528\u306e\u8a08\u753b\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\uff08Google\u5e83\u544a\u3084Facebook\u5e83\u544a\u306a\u3069\uff09\u3084\u30a8\u30ea\u30a2\u3067\u3044\u304f\u3089\u306e\u4e88\u7b97\u3067\u5e83\u544a\u3092\u884c\u3046\u306e\u304b\u8003\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u5e83\u544a\u306e\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u6210\u679c\uff08\u58f2\u4e0a\u3001\u304a\u554f\u5408\u305b\u306a\u3069\uff09\u3092<span style=\"text-decoration: underline;\"><strong>\u6570\u5024\u5316\u3057\u5177\u4f53\u7684\u306b\u3057\u3066\u304a\u304f<\/strong><\/span>\u3068\u8ab0\u304c\u898b\u3066\u3082\u8a55\u4fa1\u304c\u3057\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>Do\uff08\u5b9f\u884c\uff09<\/h3>\n<p>\u4e0a\u8a18\u3067\u7acb\u3066\u305f\u8a08\u753b\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002\u5b9f\u884c\u4e2d\u3082<span style=\"text-decoration: underline;\"><strong>\u4e88\u5b9a\u901a\u308a\u9032\u3093\u3067\u3044\u308b\u304b\u6ce8\u8996\u3059\u308b<\/strong><\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6bce\u65e5\u30c1\u30a7\u30c3\u30af\u3057\u306a\u304f\u3066\u3082\u826f\u3044\u3067\u3059\u304c\u3001\u3042\u307e\u308a\u306b\u3082\u8a08\u753b\u3068\u96e2\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3042\u308c\u3070\u518d\u8003\u3057\u305f\u307b\u3046\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>Check\uff08\u8a55\u4fa1\uff09<\/h3>\n<p>\u8a08\u753b\u6642\u306b\u51fa\u3057\u3066\u304a\u3044\u305f\u6570\u5024\u3092\u6bd4\u8f03\u3057\u3001\u8a55\u4fa1\u3057\u307e\u3059\u3002\u8a55\u4fa1\u5bfe\u8c61\u306f<span style=\"text-decoration: 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